Eventually, a disruption in business happens to everyone. There will be a breach, or someone will get phished. Credentials will get leaked. An extended loss of power or a natural disaster like a fire, flood, hurricane or tornado will happen. Someone will mis-click. Data will accidentally be deleted.
Many organizations think they are covered with weekly or even daily backups. Unfortunately, scheduled backups are not enough to keep a business running smoothly in the face of a major disruption.