Long, thin strands of pure glass about the size of a human hair are the foundation of the world’s fastest internet, capable of connection speeds of 10 times faster than regular cable. When bundled together, these strands create a cable that allows information to travel through them in a beam of light over long distances.

Television viewers are abandoning their traditional cable and satellite subscriptions for streaming video services in ever-greater numbers. Cord-cutting households tripled between 2013 and 2018, and nearly a quarter of all U.S. households are expected to join them by 2022.

Plenty of curious viewers are dipping a toe in the water, too—three-quarters of U.S. homes already subscribe to a streaming service like Netflix or Hulu today—while investing in high-speed internet and strong WiFi to get the best experience.

Remember the excitement you felt when you hooked up your first WiFi router? The freedom of being able to move around your home while still connected to the internet sure was nice, even with that baller 56k modem.

You’ve moved on, though. DSL happened, then cable internet came onto the scene. Now you’re hearing about Gigabit fiber internet, and you can’t believe how fast it is—only, there’s something that could hold you back from REALLY experiencing the velocity of 1,000 Mbps.

High-speed fiber internet is more valuable than you know.

On average, it can add 3.1% to your home value, according to this study by the University of Colorado. However, the greatest value fiber speeds bring to homes is the ability to connect you at lightning speed to streaming entertainment and real-time gaming in ways never experienced before.

You’re stuck. Your internet provider can’t deliver on its promise of a fast, reliable connection. And that seems to be the norm with most of the internet companies in your area. Plus, the thought of switching to a new internet company is exhausting. Because it’s never smooth, and it's never stress-free.

[What is fiber internet? Learn here]

So, you’re stuck with poor service, choppy internet, and no hope for improvement. What’s the solution?

Upgrading your connection to the world shouldn't disrupt everything in yours. But still, many internet users would rather stay with their current providers than change. In fact, 43 percent of them avoid switching for the hassle alone.

That means nearly half of internet users could be missing out on broadband innovations like fiber internet, which has the bandwidth and speed to power dozens of connected devices and transform households. And it shouldn’t be that way.